B E . B R A V E | B E . K I N D | a n d B E . G R A T E F U L
I’m a storyteller who brings clarity, color, and character to the brands I touch. I thrive in collaboration, in the space where innovation meets friction, where bold ideas spark, evolve, and turn into work worth remembering.
My leadership is rooted in empathy. I believe people do their best work when they feel seen, supported, and empowered, and I make it a priority to cultivate environments where creative talent can flourish. My goal is to build work I’m proud of, elevate the people I build it with, and grow long-term relationships that lead to meaningful, culture-shifting outcomes.
When I’m not shaping brand narrative, I’m shaping sound. My creativity lives between headphones and a microphone, writing music that speaks into people’s lives with honesty, empathy, and emotional resonance. It’s not just a hobby, it’s fuel for the work I bring into the world.
Lead Creator VaynerMedia Los Angeles
I lead creative strategy, storytelling, and multi-platform content development for brand campaigns, guiding ideas from insight to execution while strengthening audience connection, visual identity, and narrative clarity.
I collaborate across creative disciplines, support team growth, and shape work that aligns with business goals, cultural awareness, and evolving brand voice.
I lead creative direction and narrative development for brand campaigns across social platforms, architecting content ecosystems built for growth, retention, and long-term engagement. I own messaging, copy, and voice, ensuring consistency across every channel while directing storytelling and strategy through collaboration with internal teams and external creative partners. I build relationships and workflows rooted in clarity and excellence, and keep a close pulse on tone, trends, and cultural relevance to produce work that feels modern, meaningful, and creatively sharp.
G R A T I T U D E . C H A N G E S . E V E R Y T H I N G
Graduated from Bowling Green State University with a Bachelors Degree in Fine Arts